Your gateway to discovering Braselton, whether you’re here for a day or a lifetime.
Meet Us at the Mill
Housed in the historic Enterprise Roller Mill, our welcome center stands as a beacon of hospitality, ready to guide you toward the adventure you’re looking for—whether you’re a curious traveler, a history enthusiast, a connoisseur of culinary delights or a seasoned local in search of hidden gems. Chat with our knowledgeable staff to craft your personalized itinerary.
Find a piece of Braselton to take home inside our retail market—a carefully curated selection of handcrafted wares and keepsakes to commemorate your visit.
Explore Braselton’s rich agricultural history with a walk through our museum, where the Enterprise Roller Mill’s original equipment preserves the tales of a bustling operation that once produced thousands of pounds of flour and cornmeal daily.
Built in the early 1900s, the Enterprise Roller Mill is on the National Register of Historic Places.*
Welcome Center Highlights
Visit the Welcome Center, shop the market for locally made artisan products, and tour the museum and exhibitions.
The Market
Featured Products
Braselton looks good on you! Fun Braselton merchandise, local crafts and artisan products are available at the market.
Meet the Artisans
The Museum
The History of Braselton’s Enterprise Roller Mill
Braselton, nestled in one of Georgia’s most fertile farming regions, owes much of its early prosperity to agriculture. Founded in 1876 by William Harrison Braselton, the town quickly grew into a hub of commerce and farming. In 1900, his sons William Henry, John Oliver, and Green Braselton, known locally as the “three Bs,” partnered with a Mister Cooper to establish the Enterprise Roller Mill. This 2.5-story flour and grist mill became a cornerstone of the community, producing thousands of pounds of flour and cornmeal daily.
Unlike traditional mills of the time, which used water wheels for power, the Enterprise Roller Mill employed a moveable steam engine to drive cylindrical rollers, a cutting-edge technology imported from Hungary. By 1916-1917, the mill transitioned to electricity, coinciding with Braselton’s official incorporation and rapid growth.
At its peak, the mill processed up to 70 barrels of flour and 300 bushels of cornmeal daily. Renowned for brands like “Three Bs” and “Fast Flyer” flour, and “Hap-i-day” cornmeal, it anchored Braselton’s economy through the Great Depression, offering quality staples at affordable prices.
Operational until the mid-1960s, the mill remained a vibrant symbol of local industry. After decades of dormancy, restoration efforts in 2010 revived its iconic white-washed exterior with red accents. In 2023, ownership transferred to the Braselton Visitors Bureau Authority, initiating renovations to convert the mill into a visitor center and museum.
Today, the Enterprise Roller Mill stands as a testament to Braselton’s agricultural heritage, welcoming visitors to explore its storied past and promising a glimpse into the town’s rich history.
Before | Historic Roller Mill circa 1800
After | Historic Roller Mill, 2000 restoration
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ADA Accessibility
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*The welcome center and market are located on the main level of the structure; both are ADA compliant. Due to the preservation of the mill’s original floor plan, accessibility to the museum is limited. The upper levels of the 2.5-story museum are accessible via stairs only.
Contact Us
Address
16 Frances Street
Braselton, GA 30517
Contact
706-654-3915
Business Hours
Mon - Fri
8:00 am – 8:00 pm
Saturday
9:00 am – 7:00 pm
​Sunday
9:00 am – 9:00 pm