The 1904:
Original Braselton Mercantile

A Modern-day Reflection of an Old-time Mercantile


The Historic 1904 Building

Retail shops, offices, eateries and inviting places for all to gather

 Originally constructed in 1904 for the Braselton brothers' famed mercantile store, this iconic downtown building has been reimagined as a local market with a chill vibe. Offering a bakery, taproom, unique retail shops, and plenty of nooks with comfy chairs, The 1904 is Braselton's new favorite local hangout.

Location: 9924 Davis Street
Hours: Daily, 8 a.m. to 10:30 p.m. (tenant hours vary)



The Lobby

Community space

A welcoming common area, coined The Lobby, with comfortable seating for casual or business meetings, plus an active events calendar, makes The 1904 the perfect gathering place.

Location: 1st Floor
Hours: Daily, 8 a.m. to 10:30 p.m.


Carden Records

Spinning vinyl and more in downtown Braselton

This place is exactly what you want your local record store to be: passionate owners, a cool space, and a wide variety of music. Shop for vinyl and tapes or stop by one of their Music Trivia Nights or live performances! 

Location: 3rd Floor
Hours: Monday, closed; Tuesday through Friday, 2 to 8 p.m.; Saturday, noon to 8 p.m.; Sunday, noon to 6 p.m.

Contact: 678-437-5871


Doe A Deer Interiors

Home decor and gifts

Inside The 1904, you’ll find this unique gift shop, Doe a Deer Interiors. Whether you’re looking for a special gift or an element to make your room stand out, Doe a Deer has a great selection of items to choose from.

Location: 1st Floor
Hours: Thursday through Saturday, 11 a.m. to 5 p.m.

Contact: 404-368-9240


The Fishbowl at Flourish Taproom is a 1,500 sq. ft. space that is available for private parties. Its designed to host gatherings of up to around 75 people and often hosts birthday parties, wedding showers, anniversary parties and is even set up for corporate gatherings and presentations.

Location: 2nd Floor
Hours: By appointment and open for special events

Contact: mike@flourishtaproom.com


The Fishbowl

Meeting & event space


Flourish Taproom

Beer & wine bar

Flourish Taproom is about more than just beer. It's a place for families and friends too. Designed as a community gathering space, you'll find live music on weekends and beer and wine on tap. Enjoy good conversation, play some games, and hang out in the heart of Braselton. As their Facebook page says, “Togetherness is part of what helps us grow into the people we were meant to be”. Stop by and join the fun! 

Location: 2nd Floor
Hours: Monday through Wednesday, 4 to 9 p.m.;
Thursday and Friday, 4 to 10 p.m.; Saturday, noon to 10 p.m.;
Sunday, 2 to 7 p.m.

Contact: mike@flourishtaproom.com


Inner Nerd

Collectibles, comics & games

Embrace your inner nerd! Everyone has a passion or fandom of something. A part of ourselves that can be considered geeky, dorky or nerdy. Visit this family-owned business to
find collectables, comics, and RPG gamepacks or stop in for events like Pokémon nights, Commander Thursdays and Friday Night Magic.  Inner Nerd is your one stop location for collectibles, comics and more! 

Location: 3rd Floor
Hours: Monday, closed; Tuesday through Thursday, 2 to 8 p.m.; Friday, 2 to 10 p.m.; Saturday, noon to 8 p.m.;
Sunday, noon to 6 p.m.

Contact: 706-955-1240


Sugar n' Proof

Bakery & sweet treats

Sugar coated happiness. ... Ingredients: Flour, Butter, Sugar, Eggs, Love. Fine bakery featuring fresh, made-from-scratch breads, pastries, cakes and more! Sugar n' Proof bakery offers unique flavors from around the world pastries, using high-quality ingredients. Stop by and taste for yourself!

Location: 1st Floor
Hours: Monday through Wednesday, closed; Thursday, 10 a.m. to 3 p.m.; Friday and Saturday, 9 a.m. to 6 p.m.;
Sunday, 10 a.m. to 3 p.m.

Contact: 678-787-1282