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Sign for The 1904

The 1904:
Original Braselton Mercantile

A Modern-day Reflection of an Old-time Mercantile

Braselton's Favorite Local Hangout

Retail shops, offices & eateries

Originally constructed in 1904 for the Braselton brothers' famed mercantile store, this iconic downtown building has been reimagined as a local market with a chill vibe. Offering a bakery, taproom, unique retail shops, and plenty of nooks with comfy chairs, The 1904 is Braselton's new favorite local hangout.

Location: 9924 Davis Street
Hours: Daily, 8 a.m. to 10:30 p.m. (tenant hours vary)

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To-go drinks & eats

Don't let the "to-go" part fool you—this is a classy establishment! From the owners of Local Station comes gorgeous bar serving creative cocktails, delicious snacks, savory paninis and tasty quinoa bowls and salads. Everything is made daily with fresh ingredients. Rebar customers can take advantage of inside and outside seating at The 1904 and Town Green, as well as the to-go adult beverage cups for walking around downtown.

Location: 1st Floor
Hours: Daily 11 a.m. to 9 p.m.

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Rebar dinner selection
Bar & bartenders at Flourish Taproom

Flourish Taproom

Beer & wine bar

Flourish Taproom is a community gathering space that serves craft beer, wine and wine cocktails on tap (full line of espresso coming soon). We offer a unique experience by bringing together a community of fine individuals. Our taproom is also available to rent for private events. Let us help you host your next event and make it an unforgettable experience. 

Location: 2nd Floor
Hours: Wednesday, 5 to 9 p.m.; Thursday, 5 to 10 p.m.; Friday, 4 to 10 p.m.; Saturday, noon to 10 p.m.; Sunday, 2 to 7 p.m.


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Doe A Deer Interiors

Home decor and gifts

Inside The 1904, you’ll find this unique gift shop, Doe a Deer Interiors. Whether you’re looking for a special gift or an element to make your room stand out, Doe a Deer has a great selection of items to choose from.

Location: 1st Floor
Hours: Monday-Wednesday, closed; Thursday-Saturday, 11 a.m. to 5 p.m.

Contact: 404-368-9240

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Interior of Doe A Deer, a shop in The 1904
Deserts at Sugar n' Proof

Sugar n' Proof

Bakery & sweet treats

Sugar coated happiness. ... Ingredients: Flour, Butter, Sugar, Eggs, Love. Fine bakery featuring fresh, made-from-scratch breads, pastries, cakes and more! Sugar n' Proof bakery offers unique flavors from around the world pastries, using high-quality ingredients. Stop by and taste for yourself!

Location: 1st Floor
Hours: Wednesday-Saturday, 10 a.m. to 4 p.m.; Sunday-Tuesday, closed

Contact: 678-787-1282 

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The 1904 Upcoming Events

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Events Calendar
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