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  • Brew Fest | Explore Braselton,GA

    Braselton Brewing Company and other local brewmasters are taking over the Braselton Town Green for a an afternoon in celebration of malt liquors. Back to ExploreBraselton.com EVENT INFO BREWERIES PARTNERS Tickets available June 16 WHAT'S On Tap? Unlimited samples of small-batch and artisanal brews crafted by local brewmasters. On Saturday, September 19, brewmasters transform the Braselton Town Green into a hoppin’ beer garden for the annual Braselton Brew Fest. Ticket holders can partake in unlimited samples of craft beer. Enjoy food trucks, live music, lawn games, giveaways and more! General admission is $50 per person and $60 the day of the event. VIP tickets are available for $75. Proceeds Benefit Braselton's Downtown Development Authority: By joining us at the Braselton Brew Fest, you're not only treating yourself to a fantastic day out but also supporting the Braselton Downtown Development Authority's efforts to foster community and economic development opportunities for downtown Braselton businesses. All ticket holders must be 21 years of age or older on the day of the event. Mark your calendars, gather your friends, and let's raise a glass to good times and great beer at the Braselton Brew Fest! Event Information Event Information Saturday, Sept. 19, 2026 General Admission 2 to 5 p.m. VIP 1 to 5 p.m. VENUE: Braselton Town Green, 9924 Davis St. PARKING: Braselton Parking Deck, 40 E Lake Drive (across the street from the Town Green) TICKET PRICES: Advance purchase: $50 Day of: $60 VIP: $75 General Admission Unlimited samples of craft beers, food trucks, lawn games, live music and giveaways. VIP Experience All general admission perks plus ... Early entry at 1:00 Access to the private tasting area 2026 Brew Fest merchandise Food voucher for a free meal or a $15 credit at select restaurants Breweries Partners Participating Breweries TBA Show Partners TBA Food Trucks TBA Sponsorship Opportunities Through these sponsorships, our program can continue giving back to the community, offering economic development opportunities, and supporting our Downtown Braselton businesses. Become a Sponsor Participating Breweries Interested in showcasing your beer at the brew fest? Click below to complete the application. Brewery Signup Form Hop Aboard! The Braselton Trolley will run its regular weekend route during Braselton Brew Fest from 11 a.m. to 11 p.m. Regular Route :00 Downtown Braselton :03 Braselton Library :15 Falls of Braselton :20 Mulberry Walk :30 Reunion Hall :45 Chateau Elan Winery Find more details and the trolley tracker at ExploreBraselton.com/trolley . Back to ExploreBraselton.com Events

  • Chateau Elan Winery and Resort | Braselton, GA

    Chateau Elan Resort offers an array of accommodations, including inn rooms and suites, spa suites, and villas. Customizable packages are available to create the perfect getaway. Chateau Elan Winery & Resort Escape to Chateau Elan—North Georgia’s premier winery and culinary destination resort, where a French-style castle reigns over 3,500 acres of verdant vineyards, lush countryside and pinewood forests. Whether visiting for a week, a day or just an hour, Chateau Elan offers an array of luxurious entertainment. Accommodations Chateau Elan Resort offers an array of accommodations, including inn rooms and suites, spa suites, and villas. Customizable packages are available to create the perfect getaway. CHATEAU ELAN RESORT Winery Chateau Elan Winery stands among the largest and most acclaimed wineries on the East Coast, boasting a diverse selection of over 30 wines. From locally crafted muscadine to the prestigious Fingerprint Collection, each wine embodies a dedication to quality. Led by the meticulous craftsmanship and passion of Chief Winemaker Simone Bergese, the winery has earned over 300 awards across global competitions. The winery also offers immersive tours and tastings, inviting guests to explore the winemaking process and indulge in samples of Chateau Elan’s renowned wines. Whether you’re an aficionado or new to the world of wine, these experiences offer a unique opportunity to learn about the artistry behind each bottle, all set against the stunning backdrop of the vineyard estate. World-class Dining Chateau Elan offers a diverse array of dining experiences, from a French-inspired showpiece and an old-world speakeasy to a Southern-influenced chophouse. As North Georgia’s top dining destination, its on-property restaurants and bars curate a global culinary experience, guided by a team of chefs and sommeliers committed to excellence. Golf Chateau Elan Golf Club offers a rare blend of beauty and diversity with its 45 holes of championship golf. From the scenic Woodlands greens set amidst North Georgia’s rolling hills to the tranquil valley lakes that define the Chateau’s fairways, each of its two 18-hole courses and Executive Par 3 course boasts distinctive character and meticulous design. Chateau Elan Golf Club offers a rare blend of beauty and diversity with its 45 holes of championship golf. From the scenic Woodlands greens set amidst North Georgia’s rolling hills to the tranquil valley lakes that define the Chateau’s fairways, each of its two 18-hole courses and Executive Par 3 course boasts distinctive character and meticulous design. Spa Indulge in a rejuvenating retreat at the Spa at Chateau Elan. Nestled within the North Georgia woodlands, this tranquil sanctuary offers innovative treatments, indoor and outdoor fitness classes and mindful dining experiences—all crafted to foster total wellness. Activities & Events Throughout each season, Chateau Elan presents a wealth of activities and adventures to fill any itinerary. Whether you seek wellness, exploration, fitness or rejuvenation, this North Georgia retreat has it all within easy reach. Contact 100 Rue Charlemagne Drive Braselton, GA 30517 678-425-0900 reservations@chateauelan.com CHATEAUELAN.COM

  • Farmers Market | Braselton, GA

    Locally grown produce, homemade baked goods, canned products and more for an authentic farmers’ market experience. Braselton Farmers Market DOWNTOWN / FARMERS MARKET Experience the true taste of homegrown flavor on the Braselton Town Green in historic downtown, where local farmers, bakers and artisan food producers reconnect Braselton to its rich agricultural roots. Unlike other markets, the Braselton Farmers Market exclusively features vendors who grow or prepare their product locally—fresh produce, farm eggs, meats and artisanal baked and canned goods—ensuring a genuine farm-to-table experience. By offering items directly sourced from Georgia farmers and food producers, we seize the opportunity to educate the community about the significance and advantages of backing local agriculture. Upcoming Events June 2026 Today Sun Mon Tue Wed Thu Fri Sat 31 1 2 3 4 5 4:00 PM Braselton Weekly Summer Farmers Market 6 7 8 9 10 11 12 4:00 PM Braselton Weekly Summer Farmers Market 13 14 15 16 17 18 19 4:00 PM Braselton Weekly Summer Farmers Market 20 21 22 23 24 25 26 4:00 PM Braselton Weekly Summer Farmers Market 27 28 29 30 1 2 3 4 5 6 7 8 9 10 4:00 PM Braselton Weekly Summer Farmers Market 11 Parking The market is located on the Braselton Town Green, near the corner of Hwy. 53 and Davis Street and behind the Braselton Brothers Department Store. Complimentary parking is available at the Braselton Parking Deck, conveniently located across the street from the farmers market. Enter the deck from Davis Street and park on Level 2. Shoppers also have several options for street parking. Directions Contact Us Braselton Visitors Bureau Authority Farmers Market Manager Address Braselton Town Green, 9924 Davis St., Braselton GA 30517 Phone 404-931-0800 Email Market Manager Online Form Market Manager Contact Form BECOME A VENDOR Follow Us Facebook link Instagram link YouTube link A Variety of Vendors *Vendors will vary weekly and seasonally. Fresh Bites Chef Inspired Infused Pasta Sun Woman Farms Year-Round, Greenhouse-Grown Produce Mutts' Krunchies All-Natural Dog Treats Seven Springs Homestead Baking Mixes, Granola, Eggs & Produce Honest Mill Co., The Freshly Stone-milled Wheat Breads Sleepy Hollow Coffee Roasters Hot or Iced Coffee & Packaged Premium Coffee Beans Besties Place Boba, Traditional and Modern Teas Nessa's Baking Company Macaron Gift Boxes Pawsitive Treats Organic Homemade Dog Treats Wade Newberry Live Music Just Chuck Live Music Caffeinesmith Corporation Single Serve Locally Roasted Coffee Faye Farm Seasonal Produce Tastenini Handmade Craft Sauces TAJG LLC Gulf Shrimp Sweets & Treats by Tiny Hand Prints Cake Cups, Cookies & Deserts To-Go Sunshine Farm Produce, Eggs, Jams, Jellies & Authentic Empanadas Struggleville Acres Farm Seasonal Produce, Honey & Eggs Soóko Gardens All-Natural Juice Beverages Sausage World Artisan Sausages from Around the World Presley's Farm & Garden Seasonal Produce, Eggs & Meat PJ Family Farm Fresh-Cut Flower Bouquets Miller's Mushrooms Cultivated & Seasonal, Wild-Harvested Mushrooms Jammin at Nora's Nest Jams, Jellies & Baked Goods Shellb3ll's Culinary Creations Savory Hurricanes & Seasonal To-Go Meals VIEW ALL VENDORS Vendor Spotlight Meet the vendors behind the Braselton Farmers Market's farm-to-fork freshness. Play Video Play Video Hardy Bakery & Catering | 34 years of heavenly desserts Hardy Bakery and Catering, Inc. is a husband-and-wife duo with a love and talent for baking. They started cooking their amazing pies, cakes and breakfast breads 34 years ago. Today you can find Paul Hardy offering his tasty treats at the Braselton Farmers Market and in many area markets and co-ops. The catering side of the business prepares scrumptious southern soul food buffets for special events. Glory to God and delectable desserts for everyone else. This video is sponsored by Explore Braselton as part of the Vendor Spotlight series. 🧺 The Braselton Farmers Market takes place every Friday from May through September, plus one Friday a month in February, March, April, October and November. 🍅 Learn more about the market: https://www.explorebraselton.com/farmers-market 📅 Explore upcoming market dates and seasonal events: https://www.explorebraselton.com/events 🎥 Vendor Spotlight series is produced by Sunrise Studios in Gainesville, GA. https://www.sunrisestudios.biz Play Video Play Video Presley's Farm & Garden | Three brothers and a farming family tradition Three brothers, Lamar, Larry and Richard Presley, continue their Father's family tradition. Presley's Farm & Garden's mission is to deliver the freshest and best quality meat, eggs and produce to local farmers markets. This video is sponsored by Explore Braselton as part of the Vendor Spotlight series. 🧺 The Braselton Farmers Market takes place every Friday from May through September, plus one Friday a month in February, March, April, October and November. 🍅 Learn more about the market: https://www.explorebraselton.com/farmers-market 📅 Explore upcoming market dates and seasonal events: https://www.explorebraselton.com/events 🎥 Vendor Spotlight series is produced by Sunrise Studios in Gainesville, GA. https://www.sunrisestudios.biz Play Video Play Video Sweets & Treats by Tiny Hand Prints | Have a Sweet day! Gavin Renaud, ambassador for Sweets & Treats, is also Jenny Renaud's son and muse. Sweets & Treats by Tiny Hand Prints began with Gavin's fantastic birthday cake requests. These days the duo have become cookie storytellers who weave sugary magic among marketgoers with their fun themes and seasonally decorated sugar cookies. Other options include cake cups, cowboy cookies, chocolate chip sammies, and various delicious snacks. This video is sponsored by Explore Braselton as part of the Vendor Spotlight series. 🧺 The Braselton Farmers Market takes place every Friday from May through September, plus one Friday a month in February, March, April, October and November. 🍅 Learn more about the market: https://www.explorebraselton.com/farmers-market 📅 Explore upcoming market dates and seasonal events: https://www.explorebraselton.com/events 🎥 Vendor Spotlight series is produced by Sunrise Studios in Gainesville, GA. https://www.sunrisestudios.biz Play Video Play Video TAJG LLC Gulf Shrimp | Fresh shrimp shipped weekly Tyler Caughron, entrepreneur and owner of TAJG LLC Gulf Shrimp Company, offers fresh Gulf seafood weekly at the Braselton Farmers Market. Stop in on Fridays for the freshest shrimp in Northeast Georgia. This video is sponsored by Explore Braselton as part of the Vendor Spotlight series. 🧺 The Braselton Farmers Market takes place every Friday from May through September, plus one Friday a month in February, March, April, October and November. 🍅 Learn more about the market: https://www.explorebraselton.com/farmers-market 📅 Explore upcoming market dates and seasonal events: https://www.explorebraselton.com/events 🎥 Vendor Spotlight series is produced by Sunrise Studios in Gainesville, GA. https://www.sunrisestudios.biz Play Video Play Video Tastenini | Food brings the family together The same sauces that have brought their family together at the dinner table over the years are now bringing this family together as team Tastenini. Sonia Antonini, Sofia Gattie, Rodrigo Mazza and Phillip Gattie continue their family tradition of creating craft sauces. They will tell you that one of the main ingredients is love. Add a little love to your next family dish with one of their five vegan sauces: Italian pesto, chimichurri, red wine reduction, smoked eggplant and eggplant ribbons. This video is sponsored by Explore Braselton as part of the Vendor Spotlight series. 🧺 The Braselton Farmers Market takes place every Friday from May through September, plus one Friday a month in February, March, April, October and November. 🍅 Learn more about the market: https://www.explorebraselton.com/farmers-market 📅 Explore upcoming market dates and seasonal events: https://www.explorebraselton.com/events 🎥 Vendor Spotlight series is produced by Sunrise Studios in Gainesville, GA. https://www.sunrisestudios.biz Play Video Play Video Struggleville Acres Farm | Produce picked same day and delivered fresh to the market Marshall "Farmer Buck" West and and crew bring locally grown produce straight from Struggleville Acres Farm to the Braselton Farmers Market. Stop in on Fridays for seasonal and nutritious produce that your family will love. This video is sponsored by Explore Braselton as part of the Vendor Spotlight series. 🧺 The Braselton Farmers Market takes place every Friday from May through September, plus one Friday a month in February, March, April, October and November. 🍅 Learn more about the market: https://www.explorebraselton.com/farmers-market 📅 Explore upcoming market dates and seasonal events: https://www.explorebraselton.com/events 🎥 Vendor Spotlight series is produced by Sunrise Studios in Gainesville, GA. https://www.sunrisestudios.biz A Deeper Dig Our market manager and local farmers, bakers and makers share their expertise in these educational videos. A Deeper Dig A Deeper Dig Play Video Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Search videos Search video... Now Playing Bob Budd | Building a Vibrant Community Farmers Market 06:57 Play Video Now Playing Presley's Farm & Garden | Running a self-sustaining family farm 07:38 Play Video Now Playing Struggleville Acres Farm | Traditional farming & bountiful harvests 08:04 Play Video

  • Holidays in Braselton | Explore Braselton,GA

    Experience classic, small-town charm when you explore Braselton during the holidays. Experience the Holidays in Braselton Experience the holidays in Braselton, where small-town charm shines bright. Enjoy festive lights, local shops, seasonal flavors and holiday traditions that make it all feel magical. Seasonal Festivities Celebrate the Holidays Parade & Festival Sat, Nov 21 Historic Downtown Braselton More info DETAILS ▸ Holiday Lights Trolley Tours Sun, Dec 06 Pinnacle Bank More info DETAILS ▸ MAIN EVENTS CALENDAR Holiday Highlights Historic Downtown Braselton During the holiday season, Downtown Braselton shines with festive decorations by day and thousands of dazzling white lights by night. Enjoy shopping, dining and celebrations just steps from the free parking deck on Davis Street. Enhance your visit with a self-guided walking tour through the downtown historic district, available online and inside The 1904. DOWNTOWN WALKING TOUR Braselton Trolley Private Rentals Our Holiday Lights private trolley rentals are back for another season! Discover a unique and festive way to experience the season with options tailored to your group’s preferences: Choose from the Holiday Lights Tour, Holiday Lights Celebration or custom rentals for a truly memorable ride. BOOK A PRIVATE TOUR Chateau Elan Winery & Resort The holiday season at Chateau Elan is truly magical. Marvel at sparkling Christmas trees crafted from hundreds of wine bottles, indulge in exquisite wine tastings and savor festive cocktails by the fire. Whether for a day or a luxurious holiday retreat, every moment promises unforgettable charm and elegance. 'TIS THE SEASON Welcome Center at The Mill Celebrate the season with a stop at the Braselton Welcome Center, located in the historic Enterprise Roller Mill. While you're in town for the holiday fun, come explore our festive market filled with locally made gifts and keepsakes—perfect for bringing a bit of Braselton home. Don’t miss our museum—step back in time and discover how this early 1900s mill helped shape our town’s story. The Mill will be open 10 a.m. to 3 p.m. during the Holiday Parade and Festival, or visit us during regular business hours: 10 a.m. to 3 p.m. Monday to Friday. VISIT THE MILL BACK TO TOP WhatsInside

  • Community Calendar | Braselton, GA

    Discover exciting events in Braselton, Georgia - arts, music, food & wine and much more from our community partners. Events You Can't Miss Community Events Calendar Use this page to browse local events by date, filter by category, or view by location . Events You Can't Miss Explore Braselton's featured, upcoming and ongoing events. MAIN EVENT CALENDAR Signature Events Learn about the uniquely Braselton events that are part of the fabric of our community. MONTHLY CALENDAR Want to Add an Event? Add your upcoming event with the Suggest an Event form. SUGGEST AN EVENT

  • Michelin Raceway Road Atlanta | Braselton, GA

    Pioneering motorsports history in Braselton for over 50 years. Michelin Raceway Road Atlanta Pioneering motorsports history in Braselton for over 50 years. Michelin Raceway Road Atlanta stands as one of the world’s premier road courses, renowned for over a half-century of hosting top-tier sports car racing. Spanning 1,000 acres, this versatile motorsports complex draws over 320,000 visitors annually. Spectator Events Experience the thrill of iconic events such as Motul Petit le Mans, Drift Atlanta presented by Bud Light Next and HSR The Mitty, alongside a diverse array of other motorsports events. These include professional and amateur sports car and motorcycle races, racing and driving schools, corporate programs and motorsports team testing. SPECTATOR SCHEDULE Family-friendly Entertainment As one of Georgia’s premier entertainment destinations, Road Atlanta provides a vibrant family-friendly environment that appeals to families and large corporate groups alike. With a “Kids 12 & Under Are Always Free” policy, Road Atlanta offers an affordable outing where families can enjoy the excitement of competition and the passion of motorsports while receiving an unparalleled fan experience. Hospitality The Michelin Tower stands five stories tall, positioned directly along the front straight of the track. On its ground level, you’ll find the exclusive 300-person Podium Club, an upscale hospitality venue perfect for hosting a wide range of events. Above, the third and fourth floors feature private suites accommodating up to 45 guests each, while the rooftop deck offers breathtaking panoramic views. TOWER RENTALS Track Days & Car Clubs Escape the commuter gridlock and unleash your car’s horsepower on the track at Michelin Raceway Road Atlanta. The Driving Club provides both visitors and members with the opportunity to tackle the legendary 2.54-mile road course. SEE SCHEDULE Race Fans’ Ultimate Roadmap to Motul Petit Le Mans Weekend Immerse yourself in four action-packed days with over 140,000 racing enthusiasts from around the globe. PLAN YOUR RACE WEEKEND Contact 5300 Winder Hwy. Braselton, GA 30517 800-849-RACE info@roadatlanta.com ROADATLANTA.COM

  • Site Map | Braselton, GA

    Home / Site Map / Home Accommodations Dining Beer, Wine & Libations Cocktail Trail Casual Bites Upscale Dining International Flavors Southern Comfort Mindful Cuisine Dessert Delights Fast Favorites Downtown Featured Downtown Attractions All Downtown Attractions Downtown Events Downtown Parking & Transportation Trolley & Tours The 1904 Farmers Markets Farmers Market Vendor Directory Town History Things to Do Cocktail Trail Dining Shopping Buy Local Braselton / Purchase eGift Cards Trolley & Tours Recreation Relaxation Chateau Elan Winery & Resort Michelin Raceway Road Atlanta Holidays in Braselton Braselton West Attractions Events Monthly Calendar Community Calendar (Community Facebook events) Braselton Brew Fest Suggest an Event Form Welcome Center Itineraries Order a Destination Guide Download Digital Travel Guides Subscribe/Newsletter Signup Meetings & Groups Event Venues Braselton Civic Center Wedding Guide Wedding Venues Braselton Civic Center Trolley Wedding Packages Wedding Vendors Catering Salons Spas Braselton Trolley Regular Route (runs Friday evenings and Saturday) Trolley Tracker Tours Private Trolley Rentals Wedding Packages Holiday Lights Tours Braselton Trolley Survey Press & Media Press Releases Travel Writers & Story Ideas Accolades Hi-Res Image Requests Contact Us Blog Privacy Policy BACK TO TOP

  • Itineraries | Braselton, GA

    Create an unforgettable experience tailored just for you. Itineraries From fast cars to slow pours, Braselton is a small town with big charm. Explore at your own speed, and let Braselton’s unique blend of energy and relaxation create an unforgettable experience tailored just for you. Explore our downtown welcome center, retail market and museum. VISIT THE MILL Plan your trip to Braselton with our complimentary destination guide. DESTINATION GUIDE Stay updated on events, attractions and travel ideas with our monthly Explore Braselton newsletter. SUBSCRIBE

  • Contact Braselton Civic Center | Braselton, GA

    For Braselton Civic Center rentals and any questions or concerns, please contact us. Rent the Civic Center We are here to help you have the best experience for your next BIG event. Civic Center Rentals Contact the Braselton Civic Center Manager for event rentals. First name Last name Email Phone What is the best time to contact you? Choose an option What is your preferred contact method? Phone Email Address Event Title Event Date Estimated Number of Attendees Event Start Time and End Time Would you like to rent the Trolley for your event? Choose an option How did you hear about us? Additional Info Submit Thanks for submitting! We will be in touch soon. Contact Us Address 27 E Lake Dr, Braselton, GA 30517 Contact 706-654-1944 Civic Center Rentals Business Hours Tuesday-Friday 8:30 a.m. to 5 p.m. Parking Complimentary parking is available at the Braselton Parking Deck, near the corner of Hwy. 53 and Davis Street. Enter the deck from Davis Street. The parking deck is ADA accessible.

  • Travel Writers & Story Ideas | Braselton, GA

    Feature stories for use in media, publicity, convention and leisure travel promotion in Braselton, GA. Travel Writers & Story Ideas PRESS & MEDIA / TRAVEL WRITERS Story Ideas We've accumulated several angles for great feature stories. For more information to support any of these story ideas, please contact us . French Elegance in Georgia For those yearning for the allure of the French countryside, a transatlantic flight is no longer necessary. Embrace the sophisticated charm of Braselton, nestled in the rolling foothills of North Georgia. Just under an hour from Atlanta, Braselton offers a refined escape that brings the essence of European elegance closer to home. Unwind in Luxury Less than an hour from Atlanta, Chateau Elan Winery and Resort in Braselton is your hidden gem for relaxation. Imagine sipping award-winning wines amid picturesque vineyards, indulging in a luxurious spa treatment or playing a round of golf on a stunning course—all in one enchanting destination. Savor exquisite dishes at Versailles, a French-inspired showpiece, or enjoy seasonal delights at Marc, the resort’s upscale Southern chophouse. Nearby, explore Downtown Braselton, a district brimming with rich history, charming boutiques and warm Southern hospitality. Whether you’re planning a romantic weekend, a family adventure or a solo escape, Chateau Elan promises a rejuvenating retreat for all the senses. Made in Braselton Braselton is a vibrant tapestry of creativity, where the spirit of craftsmanship weaves through every detail. Here, artisans reign supreme, their hands molding not just products, but experiences infused with passion and dedication. From the tantalizing creations of culinary masters to the exquisite libations crafted by beverage connoisseurs to one-of-a-kind artisanal wares bearing the mark of its maker’s vision and expertise, every sip, bite and piece of handmade art tells a rich story of ingenuity and pride — and every purchase is a celebration of local talent and culture. Wine Lover's Getaway Embrace fall in Braselton with a wine lover’s retreat. Discover Chateau Elan Winery and Resort, renowned for its award-winning wines and scenic vineyards. Enjoy gourmet dining, luxurious spa experiences and vibrant autumn hues. Whether a romantic escape or a friends’ getaway, Braselton offers the perfect blend of relaxation and indulgence this season. History of Braselton The Town of Braselton was officially incorporated in 1916, but our story begins in 1867 with William Harrison Braselton, a young farmer from Hall County who was just beginning to make his way in the world. He fell in love with Susan Frances Hosch whose father was a wealthy plantation owner. The two were married at Hosch plantation and started a family. The Braselton's had five children: William Henry, Green, John Oliver, Belle and Lena. The three Braselton brothers went on to become the famous founders of the town. In 1876, William, Susan and family established a farm on nearly 800 acres in what is now the Town of Braselton. They built a successful agricultural operation that included farming, dairy cattle, saw mill, grist mill, and cotton. By the early 1900s, the Braselton children were young adults. The three brothers inherited their father's entrepreneurial spirit and the family farm. They continued to expand the family business partnering in a successful mercantile, Braselton Brothers Department Store, that would become the heart of Braselton. Today this historic building has been meticulously preserved and repurposed as The 1904 which houses an eclectic array of boutique shops, artisanal eateries and cultural spaces. In 1970, Road Atlanta was born to host a Can-Am series race, and soon the track hosted some of the top series of the time: Formula 5000, IMSA Kamel GT and Trans Am. The track was sold several times beginning in 1978 and eventually went bankrupt in 1993. In 1996, Road Atlanta was purchased by Don Panoz who invested heavily to bring the facility back to racing prominence and further promote endurance racing in the United States. In 2012, Road Atlanta was purchased by Nascar Holdings, and in 2019, French tire company, Michelin became the first ever entitlement partner of the race track, and the facility was renamed Michelin Raceway Road Atlanta. The Raceway hosts the iconic Motul Petit Le Mans and a wide variety of events including professional and amateur sports car and motorcycle races, racing and driving schools, corporate programs and testing for motorsports teams. Established in 1981 by Don and Nancy Panoz, Chateau Elan was the first winery in the region since Prohibition. Today it is one of the most awarded wineries on the southeast coast, and the resort spans 3500 acres to include golf courses, an inn, 10 onsite restaurants, a European style spa, several residential communities, a lodge, a conference center, a tennis center and tasting rooms. Today residents and visitors can step back in time and tour restored cotton gins, neoclassical revival style homes, a roller mill, or even hop aboard a vintage-styled trolley while enjoying modern amenities, award-winning wine and cuisine, art and cultural attractions, and top-notch motorsports racing. The Mill Housed in the historic Enterprise Roller Mill, our welcome center stands as a beacon of hospitality, ready to guide you toward the adventure you’re looking for—whether you’re a curious traveler, a history enthusiast, a connoisseur of culinary delights or a seasoned local in search of hidden gems. Visit The Mill and chat with our knowledgeable staff to craft your personalized itinerary. VISIT THE MILL

  • Destination Guide | Braselton, GA

    Plan your trip to explore Braselton. Order the official Braselton Destination Guide, download the digital version, or sign up for the monthly newsletter. Request a Destination Guide Plan your trip to Braselton with our complimentary destination guide. Digital Travel Guides Browse and download digital guides to start planning your Braselton getaway today. THIS IS BRASELTON DIGITAL EDITION BRASELTON DESTINATION GUIDE DIGITAL EDITION Request a Destination Guide Discover dining, shopping, events and more—plan your visit with our free destination guide and travel brochures. Where should we send your guide? First Name Last Name Street Address Street Address Line 2 City Region/State/Province Postal / Zip code Country Sign me up for Explore Braselton's email newsletter Email SUBMIT Thanks for submitting! We will mail a Destination Guide packet. Explore our downtown welcome center, retail market and museum. VISIT THE MILL Plan your visit at your own speed. BROWSE ITINERARIES Stay updated on events, attractions and travel ideas with our monthly Explore Braselton newsletter. SUBSCRIBE

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