Michelin Raceway
Road Atlanta
Pioneering motorsports history in Braselton for over 50 years. Michelin Raceway Road Atlanta stands as one of the world’s premier road courses, renowned for over a half-century of hosting top-tier sports car racing. Spanning 1,000 acres, this versatile motorsports complex draws over 320,000 visitors annually.
Spectator Events
Experience the thrill of iconic events such as Motul Petit le Mans, Drift Atlanta presented by Bud Light Next and HSR The Mitty, alongside a diverse array of other motorsports events. These include professional and amateur sports car and motorcycle races, racing and driving schools, corporate programs and motorsports team testing.
Family-friendly Entertainment
As one of Georgia’s premier entertainment destinations, Road Atlanta provides a vibrant family-friendly environment that appeals to families and large corporate groups alike. With a “Kids 12 & Under Are Always Free” policy, Road Atlanta offers an affordable outing where families can enjoy the excitement of competition and the passion of motorsports while receiving an unparalleled fan experience.
Hospitality
The Michelin Tower stands five stories tall, positioned directly along the front straight of the track. On its ground level, you’ll find the exclusive 300-person Podium Club, an upscale hospitality venue perfect for hosting a wide range of events. Above, the third and fourth floors feature private suites accommodating up to 45 guests each, while the rooftop deck offers breathtaking panoramic views.
