Festivities begin with a morning parade, continue with a vibrant festival on the Town Green and other delightful activities throughout downtown, culminating in the enchanting Lighting of the Tree. The 2025 festival theme is Braselton Winter Wonderland.

COST:  No charge for admission. Vendors at the marketplace will be selling holiday themed products. Food will be available for purchase.

MAP: See the GOOGLE EVENT MAP for parade route, activity locations, and parking information.

Parade Through Downtown 

SCHEDULE: the parade begins at 10:30 a.m.

ROUTE:  The parade begins on Hwy. 53 at the entrance to the Braselton TechCenter and continues south through downtown, turning right on Henry Street (past Town Hall), traveling along Harrison Street by the Braselton Park, passing the Braselton Library on Davis Street, and ending on Hwy. 124 at Free Chapel.

JOIN THE PARADE: Community organizations are invited to participate.

PARADE FLOAT ENTRY, Registration deadline: Friday, Nov. 7, 2025 at 05:00 p.m.

Holiday Marketplace 

Find unique gifts for the holidays at the vendor market on the Town Green, open from 10 a.m. until 7 p.m.

VENDOR APPLICATIONS: TBA

Festival Activities 

Throughout the day there will be various seasonal fun to be found. See live reindeer and visit with Santa. Stay for the annual tree lighting ceremony and an exciting drone show. View the Schedule below for locations and times.

Welcome Center at The Mill

Celebrate the season with a stop at the Braselton Welcome Center, located in the historic Enterprise Roller Mill. While you're in town for the holiday fun, come explore our festive market filled with locally made gifts and keepsakes—perfect for bringing a bit of Braselton home.

Don’t miss our museum—step back in time and discover how this early 1900s mill helped shape our town’s story.

The Mill will be open 10 a.m. to 3 p.m. during the Festival, or visit us during regular business hours: 10 a.m. to 3 p.m. Monday to Friday.

Parking & Transportation

• Braselton Parking Deck, 40 East Lake Dr. - Enter via Davis Street at Braselton Brewing Company, or via Hwy. 53 at Braselton Town Hall.

• Braselton TechCenter/API Tech, (after 12 p.m.), 2001 Cherry Dr. - Enter via Hwy. 124 or via Hwy. 53 at Braselton TechCenter.

• Hoschton Park/Historic School, 4727 Hwy. 53, Hoschton, GA 30548

• Take the Braselton Trolley! The trolley will run its regular route from 11 a.m. to 11 p.m. Park near one of the stops and hop aboard for a free ride.

The Holidays in Braselton

Steeped in classic small-town charm, Braselton heralds the holidays with its own special allure. From unique shops and award-winning dining to cherished traditions and dazzling light displays, experience Braselton’s Yuletide splendor and make this season unforgettable.

EXPERIENCE THE HOLIDAYS IN BRASELTON